Most fashion writing treats a sweater as a styling prop — a colour, a silhouette, a price. Knitwear is more interesting than that. A knitted garment is engineered as much as designed: the choice of fibre, the fineness of the gauge, whether the panels are knitted to shape or cut from cloth, how the edges are finished. These decisions are invisible in a product photo yet they determine everything that matters once the garment is on your body and in your wardrobe for years. My Knitwear is built around taking those decisions seriously.
What we cover
We write across the whole subject rather than a slice of it, because the parts inform each other:
- Fibres — how wool, merino, cashmere, cotton, linen and cellulosics behave, and how to read a composition label. See our fibre guides, including cashmere vs merino vs cotton.
- Gauge and knitting techniques — why fineness and stitch structure change how a knit performs.
- Construction and finishing — including fully-fashioned knitting and the details that separate lasting knitwear from disposable knitwear.
- Production — where and how knitwear is made, and why that affects quality, cost and sustainability.
- Design — the brands and studios, large and small, doing distinctive work.
- Care — how to keep good knitwear looking its best, covered in how to care for knitwear.
How we approach brands
Our brand coverage spans established luxury houses, heritage manufacturers, cashmere specialists and independent studios. We try to be genuinely useful rather than promotional: covering competing brands honestly, explaining what each does well and for whom, and pointing readers to each brand's own site as the authoritative source for current composition, sizing, availability and pricing, which change constantly. Some brands — such as the independent label Frett — receive more detailed editorial coverage where their approach illustrates something worth understanding, but no brand is positioned as a universal "best."
Inclusion in our guides is editorial, never paid. How we select brands, assess them and disclose any commercial relationships is set out in full in our editorial policy. That page also explains the difference between our editorial assessments — which are informed opinion — and factual information, which we source and attribute.
Who this is for
My Knitwear is for readers who care about how clothes are made: people building a considered wardrobe, shoppers who want to spend well rather than often, and anyone curious about the craft behind a good sweater. If you have ever wondered why one knit outlasts another that looked identical, this publication is written for you.
Our aim
To be the resource we wished existed: knowledgeable, precise and calm about knitwear, and honest enough that you can use it to judge any garment or brand for yourself — including the ones we don't cover.
Get in touch
We welcome corrections, questions and suggestions from readers and brands alike. You can reach us through the contact page, and read how we handle corrections in our editorial policy.
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