Editorial guides
Knitwear, explained properly
Generic fashion coverage rarely gets past the price tag. These guides go into the fibres, gauges, construction methods and care that actually determine how a knitted garment looks, feels and lasts — the knowledge that lets you judge any brand for yourself.
Start here
Fundamentals
Guide · Construction
How to Identify Quality Knitwear
Seven signals — from fibre and gauge to seams and finishing — that separate knitwear built to last from knitwear built to a price.
ReadGuide · Construction
What Is Fully-Fashioned Knitwear?
The difference between knitting a garment to shape and cutting it from knitted cloth — and why it changes fit, durability and waste.
ReadGuide · Value
What Makes Knitwear Expensive?
Where the cost really goes in a knitted garment — raw material, gauge, construction, finishing and scale — and where it doesn't.
ReadMaterials
Fibres & materials
Guide · Fibres
Cashmere vs Merino vs Cotton
How three of the most common natural fibres behave — warmth, weight, breathability, durability and care — and when each makes sense.
ReadGuide · Fibres
Natural vs Synthetic Knitwear
What natural and synthetic fibres each do well, where blends help, and how to read a composition label with a clear eye.
ReadGuide · Fibres
Best Fibres for Summer Knitwear
Cotton, linen, viscose and superfine merino — which fibres keep lightweight knits breathable and wearable in the heat.
ReadBuying & keeping
Buying & care
Guide · Buying
How to Buy Luxury Knitwear
A practical method for spending well on knitwear — what to check, what to ignore, and how to tell craft from marketing.
ReadGuide · Care
How to Care for Knitwear
Washing, drying, de-pilling and storage — how to keep natural-fibre knits looking their best for years rather than seasons.
ReadPut it into practice
From theory to the shop
Once you can read a knit, the brand guides become far more useful. See how the principles apply across labels large and small — from heritage houses to independent studios such as Frett.