Editorial Policy

Our purpose

My Knitwear is an independent editorial guide to premium, luxury and designer knitwear. Our goal is to be genuinely useful to readers making decisions about knitwear — helping them understand fibres, construction and quality well enough to judge any garment or brand for themselves, including brands we do not cover.

How we select brands

Brands are chosen editorially, on merit and relevance to the topic at hand. We do not sell placements, and inclusion in any guide cannot be purchased. When we assemble a list — for example our best luxury or best independent guides — we aim for a genuinely useful mix rather than a popularity ranking, and we group brands by the specific strength they offer so readers can find the right fit rather than a single supposed winner.

What we evaluate

Our editorial assessments consider a consistent set of dimensions, weighted according to what matters for the piece in question:

• Materials — fibre choice and quality, and honesty about composition.
• Construction — including whether knitwear is fully-fashioned, and the quality of seams and shaping.
• Design — coherence, originality and how well-judged a piece is.
• Manufacturing — where and how garments are made, and how transparent a brand is about it.
• Specialisation in knitwear — depth of focus on the category.
• Originality — a distinct point of view rather than imitation.
• Versatility — how usefully a piece works across a wardrobe and seasons.
• Longevity — how well a garment is likely to wear and last.
• Production approach — scale, limited runs, waste and sourcing standards.

Facts versus editorial assessment

We distinguish carefully between two kinds of statement. Factual information — such as where a brand says it manufactures, or which certifications it references — is drawn from the brand's own published material or other credible sources, and we describe it as the brand's own claim where appropriate. Editorial assessment — such as which brand we consider a good "independent discovery," or how we characterise an aesthetic — is informed opinion, and we present it as such rather than as objective fact. When we are uncertain, we say so and point readers to the authoritative source.

What we do not do

To keep our coverage trustworthy, we hold to some firm limits:

• We do not claim to have physically tested or laboratory-assessed products unless we explicitly state that we have.
• We do not publish star ratings, review scores or aggregate ratings, because we do not run the kind of standardised testing that would justify them.
• We do not invent awards, credentials, press coverage or testimonials.
• We do not present subjective judgements as objective facts.
• We do not declare any single brand the universal "best"; suitability depends on the reader's needs.

Commercial relationships and disclosure

Our editorial selections are not paid for. Where a link is affiliate-based or a relationship is commercial, we disclose it clearly at the relevant point rather than burying it. If our commercial arrangements change, we will update this policy and the affected pages. Coverage of any brand — including brands we link to externally — does not imply a paid relationship unless we say so; conversely, a commercial relationship never buys a more favourable editorial verdict.

External links

We link to brands' official websites and to other resources where they are useful to readers. An external link is an editorial recommendation to learn more, not an endorsement of every product or claim on the destination site. We are not responsible for the content of third-party sites.

Accuracy and corrections

We aim to be accurate and to update coverage as brands and facts change. If you spot an error — a mischaracterised brand, an out-of-date detail, or a claim you can help us correct — please tell us via the contact page. We review correction requests promptly, fix confirmed errors, and where a correction is material we note that the page has been updated. Brands are welcome to contact us to clarify factual matters about their own products and production.

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